Search Engine Optimization and Keywords
June 25, 2009 by: Michael
Read Your Prospects MInd and WIN!
If you already use Google AdSense on your pages you obviously feel the need to somehow even more traffic to your website, which in turn would lead to more AdSense click and a higher income.
But how to do it? Well, the greatest way to get your visitors to see, which (with the exception of AdWords, which I’m going to do soon too!), is the use of certain techniques to have search engines send more and more users on your site, by the high ranking in the search for your topics of interest.This is a technique, better known as search engine optimization or simply SEO. Here are some tips that virtually any amateur or professional should put in their optimizer’s tool-belt.
The first thing you need to ensure that is the actual source code and layout of your page is as simple as possible. The problem is when AdSense and the search engines themselves begin to have problems in the extraction of relevant keywords on your page because of a too complex layout or code, or worse .. just messy code from cutting and pasting and butchering other sites together to make your own! (Yes it goes on!)
Secondly, try each of your pages or posts on a particular topic. In this way, it is much easier for them to properly indexed and for the AdSense ads to be in accordance with the content of the page itself.
Next, try to avoid too many hyperlinks on your page and don’t put too many AdSense ads on your page either. People will know them for what they are, (ads screaming BUY! BUY!), and avoid them like the plague!
Forthly; are there certain keywords you wish to target, make sure the word you want to target is in the title, in the first paragraphs, and in the name of the file, (if appropriate).
And of course, it is very important for your content to be original content. How do you generate it? Well, the easiest way to do it is to find something you’re really passionate about. In this way, you can right in an informed way. Even if it’s a relatively new topic or area for you, if you’re passionate about it you’ll be willing to learn and employ your new knowledge as you go on! (That’s very much what I’m doing now!)I find that as I’m passionate about marketing online that I don’t mind the learning curve and I tend to then write fresh content about what I learn that hopefully you the reader will enjoy!
If the contents of your site is in the public sector, (which I’d use as little of as possible), make sure you credit and reference the original author and if appropriate, get permission first, (although most article authors will thank you for the opportunity to be on your site if it’s relevant to their business!)
It takes a little while for your article to have an impact on search engine returns but if, after a reasonable waiting period, you still can’t find your page near the top of the searches then you should try rewriting your title and your first and last paragraph. It does not take much, often just changing a few words will give you the right results and test and hone your keywords! This is the vital thing to do, (but don’t saturate your article with it!)
If you need some help with basic keyword research I would suggest starting with Google’s own Keyword tool but if you need a much more
sophisticated keyword and code generator to DRAG money into your account then you really can’t do better than Chuck Mullaney’s KeywordESP! And if you have the best product in the world it doesn’t mean squat because without traffic you’re dead in the water. And you need targeted traffic to get the best results. Anyway, this is where Chuck comes in.
He’s giving away some killer content on how to generate a boatload oftargeted traffic to your offers. In fact, one of his students had an increase of over 500% in just 2 days! This is some amazing stuff. Seriously .. Go check it out HERE. I already own it and have been amazed and how useful it is and NOT just hyped up rubbish! It’s a brilliant way to use a modern SOE Keyword tool to drive traffic to your site! Anyway enough for now ..
Tomorrow I’ll have more on Adsense and Adwords. Til then, remember, do the methods to succeed!
