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Buying links is a controversial topic among webmasters and web designers. So do you buy links to increase the position of your website on Google or not? Or another way of putting might be, do paid links help your rankings? If so, what are the risks? Is it possible to increase a websites rankings by “buying” links? OK, to answer the pressing question first; yes you can buy links that point to your website and yes, backlinks are perhaps the most important factor that influences the position of your website in Google’s search results. And yes, if you buy backlinks they can get high rankings for your website on Google in no time at all….

There’s another question though that you should hear the answer to and you may not like it! You probably realized that I’m building up to a “But” and if you’ll excuse the obvious and ugly pun… it’s a “big BUT!”… (spelled with one “t” people! Tsk, tsk, clean your minds!) So if buying links sends your website to high ranking heaven, why shouldn’t you use it for your website? Simply put, buying links is against Google’s terms of service, and let’s not kid ourselves, Google owns the lion share of online searches so lets get this right. An besides, if what I’ve been reading recently is right about Bing.com and their SEO parameters, they don’t even take links into account; so back to Google. Here’s what Google’s anti-spam engineer Matt Cutts recently said, “Buying or selling links that pass Page Rank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.” He went on to say that Google has been working on new algorithms and tools that WILL detect paid links!

Also, Google has a report form for paid links and if one of your competitors finds a paid link that points to your website he or she might be inclined to report it to Google, (Let’s be honest, it would be in their own interest even if it’s a selfish and mean thing to do!) We need to bite the ugly truth here people; Google is actively searching for paid links and it’s highly likely that pretty soon they’ll be able to detect all paid links! Some of the detractors of this argument will say that their sites are shooting up the page ranks so why should they be bothered or concerned and yes, it’s possible that you can get away with it for some time; but don’t kid yourself; your website WILL be penalized as soon as Google finds out that you tried to force the system. So buying links may leads to quick results but they’ll leave you with bigger penalties and a headache that could kill an elephant!

Using ethical SEO methods take longer to achieve high search engine rankings, BUT, (and this is a nice but!), your rankings will grow steadily AND in the long run you’ll get a much higher and sustainable page ranking in the search engines. Let me spell it out people… “Ethical SEO methods, used with integrity, pay off in the long run!” If you want all your hard work to backfire on you go ahead and use spammy SEO methods to increase your rankings on Google. It will KILL your page rankings and take forever to recover from but hey, you got that quick buck right? (Yep, that’s sarcasm!) However, if you want an online business that’s sustainable and progressively increasing in income or social traffic, (whatever is important to you), then there are better ways to get inbound links and to “SEO” your site!

As I wrote earlier, the links to your website are one of the most important factors that influences the position of your website in Google’s search results. For that reason, it’s very important to get as many good backlinks as possible to your website. The quality of the backlinks are more important than the quantity. You can get links from related websites, links from blogs, links from social bookmark websites, links from Internet directories, relevant forums and of course from article submission websites such EzineArticles.com Yes it requires a little effort but that’s part of building a business and dear reader we need to realize that taking unethical shortcuts, such as buying backlinks, is a sure fired shortcut to internet oblivion!

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