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	<title>Methods To Succeed &#187; Advertising</title>
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		<title>Brand Suicide</title>
		<link>http://www.methodstosucceed.com/blog/archives/514</link>
		<comments>http://www.methodstosucceed.com/blog/archives/514#comments</comments>
		<pubDate>Tue, 24 Aug 2010 20:21:57 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Corporate identity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>

		<guid isPermaLink="false">http://www.methodstosucceed.com/blog/?p=514</guid>
		<description><![CDATA[A good corporate logo is an image based interpretation that represents
the core identity of a company or individual as well as central message,
be it benefit, mission or vision. You could say that it shows off the
"Character and Personality of a business as well it's nature. They say a
picture paints a thousand words don't they?]]></description>
			<content:encoded><![CDATA[<!-- google_ad_section_start --><div class="zemanta-img" style="margin: 1em; display: block;">
<div>
<dl class="wp-caption alignright" style="width: 310px;">
<dt class="wp-caption-dt"><a href="http://commons.wikipedia.org/wiki/File:GiraffeProjectStandardsManual.png"><img title="One page from an &quot;Identity Standards Manu..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/8/80/GiraffeProjectStandardsManual.png/300px-GiraffeProjectStandardsManual.png" alt="One page from an &quot;Identity Standards Manu..." width="300" height="194" /></a></dt>
<dd class="wp-caption-dd zemanta-img-attribution" style="font-size: 0.8em;">Image via <a href="http://commons.wikipedia.org/wiki/File:GiraffeProjectStandardsManual.png">Wikipedia</a></dd>
</dl>
</div>
</div>
<div>
<div>If you had to buy your medicine for a life threatening illness would you</div>
<div>trust your life with cheap drugs? Then why trust your corporate identity</div>
<div>with cheap design?!</div>
</div>
<p><div>A good <a class="zem_slink" title="Logo" rel="wikipedia" href="http://en.wikipedia.org/wiki/Logo">corporate logo</a> is an image based interpretation that represents</div>
<div id="_mcePaste">the core identity of a company or individual as well as central message,</div>
<div id="_mcePaste">be it benefit, mission or vision. You could say that it shows off the</div>
<div id="_mcePaste"><em>&#8220;Character and Personality&#8221;</em> of a business as well it&#8217;s nature. They say a</div>
<div id="_mcePaste">picture paints a thousand words don&#8217;t they?</div>
<p><div id="_mcePaste">A prospective customer sees the logo image and uses it as a means to</div>
<div id="_mcePaste">recognize the company&#8217;s products or services. So, quite a tall order</div>
<div id="_mcePaste">from a good designer then!</div>
<p><div id="_mcePaste">And all this in a <a class="zem_slink" title="Design" rel="wikipedia" href="http://en.wikipedia.org/wiki/Design">design</a> that can cross multiple types or <a class="zem_slink" title="Mass media" rel="wikipedia" href="http://en.wikipedia.org/wiki/Mass_media">media</a>, both</div>
<div id="_mcePaste">digital and <em>&#8220;old school&#8221;</em>! So why is it that some companies or</div>
<div id="_mcePaste">individual&#8217;s really believe that they can buy a $50 piece of software or</div>
<div id="_mcePaste">hire a <em>&#8220;nameless face&#8221;</em> on the internet and expect a design that can</div>
<div id="_mcePaste">communicate these things, the very heart of the business?</div>
<p><div id="_mcePaste">Forgive me dear reader but I&#8217;ve had yet another discussion with a</div>
<div id="_mcePaste">prospective client who don&#8217;t seem to grasp just how important his logo</div>
<div id="_mcePaste">is as part of his corporate branding and ultimately, the life of his</div>
<div id="_mcePaste">business. His argument is, <em>&#8220;But I can get that done for $50! Why should</em></div>
<div id="_mcePaste"><em>I pay you so much more?&#8221;</em></div>
<div><em><br />
</em></div>
<div id="_mcePaste">And he&#8217;s right! You can get a logo for $50 bucks. Just like you can get</div>
<div id="_mcePaste">an old banger of a car for a few hundred dollars that you know in you</div>
<div id="_mcePaste">heart of hearts is going to cost you a small fortune in<em> &#8220;fixes &amp;</em></div>
<div id="_mcePaste"><em>services&#8221;! </em>The principle being, <strong>&#8220;Cut Costs Now, Pay More Later&#8221;!</strong></div>
<div><strong><br />
</strong></div>
<div>So maybe you&#8217;re just starting out in your internet endeavors, maybe</div>
<div id="_mcePaste">you&#8217;re a seasoned hand and are considering rebranding. Either way, can I</div>
<div id="_mcePaste">implore you to give serious consideration to your <a class="zem_slink" title="Corporate identity" rel="wikipedia" href="http://en.wikipedia.org/wiki/Corporate_identity">corporate identity</a>,</div>
<div id="_mcePaste">the obvious part of which is your logo?</div>
<p><div id="_mcePaste">It doesn&#8217;t need to cost an arm and a leg but at the same time, please</div>
<div id="_mcePaste">don&#8217;t allow yourself to compromise when seeking to communicate <em>&#8220;You&#8221;</em> or</div>
<div id="_mcePaste"><em>&#8220;Your Brand&#8221;</em> to a skeptical and media savvy world. The days of <em>&#8220;That&#8217;ll</em></div>
<div id="_mcePaste"><em>do&#8221;</em>, are over! It&#8217;s time to up your game if you want to compete in an</div>
<div id="_mcePaste">increasingly saturated business world.</div>
<p><div id="_mcePaste">If you&#8217;d like any advice regarding your corporate branding, identity and</div>
<div id="_mcePaste">or logo please ask. As a designer with years of experience I can help</div>
<div id="_mcePaste">you make the decisions you will need to make and my initial consultation</div>
<div id="_mcePaste">is free! Just leave a request in the comment box!</div>
<p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles by Zemanta</h6>
<ul class="zemanta-article-ul">
<li class="zemanta-article-ul-li"><a href="http://seoforums.org/google/3657-unique-logo-design.html">Unique Logo Design</a> (seoforums.org)</li>
<li class="zemanta-article-ul-li"><a href="http://imjustcreative.com/logo-design-love-book-giveaway/2010/08/19/">Logo Design Love Book Giveaway &#8211; 3 Copies</a> (imjustcreative.com)</li>
</ul>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Enhanced by Zemanta" href="http://www.zemanta.com/"><img class="zemanta-pixie-img" style="border: none; float: right;" src="http://img.zemanta.com/zemified_e.png?x-id=67cef657-4ddb-4273-ae67-1b4092d4cebf" alt="Enhanced by Zemanta" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
<div style='clear:both'></div><!-- google_ad_section_end -->]]></content:encoded>
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		</item>
		<item>
		<title>Make money with Adsense</title>
		<link>http://www.methodstosucceed.com/blog/archives/201</link>
		<comments>http://www.methodstosucceed.com/blog/archives/201#comments</comments>
		<pubDate>Wed, 24 Jun 2009 11:15:16 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Adsense]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[On the Web]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[traffic]]></category>
		<category><![CDATA[Web search engine]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.methodstosucceed.com/blog/?p=201</guid>
		<description><![CDATA[Its very important for a rapid adoption of AdSense that its very easy for publishers to get Ads on your site as soon as possible. The integration of AdSense on your site takes just a few minutes, and you can be on your way with one or more well integrated AdSense ads. The first thing we [...]]]></description>
			<content:encoded><![CDATA[<!-- google_ad_section_start --><p style="text-align: justify;">
<div id="attachment_272" class="wp-caption alignright" style="width: 160px"><img class="size-thumbnail wp-image-272" title="vault" src="http://www.methodstosucceed.com/blog/wp-content/uploads/2009/06/vault-150x150.png" alt="Money in the Bank" width="150" height="150" /><p class="wp-caption-text">Money in the Bank</p></div>
<p>Its very important for a rapid adoption of AdSense that its very easy for publishers to get Ads on your site as soon as possible. The integration of AdSense on your site takes just a few minutes, and you can be on your way with one or more well integrated AdSense ads.</p>
<p style="text-align: justify;">The first thing we need to do is to navigate Google Adsense.  Log in to apply for an account and password, <em>(assuming you dont have one)</em>. There follows a description of the page <a class="zem_slink" title="AdSense" rel="homepage" href="http://www.google.com/adsense">Google AdSense</a> Terms you must agree to continue.</p>
<p style="text-align: justify;">Next page is a one that shows you about the details of how your AdSense account and the best way to go about generating your advertising. At the top of the page also links to the configuration where you can enter the code that must be inserted on your site that generate the AdSense banners.</p>
<p style="text-align: justify;">You can use AdSense for text (ads) and a with a search box or instructions. Finally, a &#8220;My Account&#8221; tab that allows you to set details for that account, payments and Tax Information. To add a text ad on your site, return to the &#8216;AdSense Setup&#8217; in the tab-click &#8220;AdSense for Content&#8221; link. Make sure you have cookies enabled.</p>
<p style="text-align: justify;">You can make a choice between ads and link blocks. The former contains, or text and images in connection with a determined for each location, the master with a detailed description, the latter only links to specific types.</p>
<p style="text-align: justify;">Of course, it&#8217;s a bit difficult to know which type you should use, so you should experiment with both for a time to decide. The next step is the choice of form and color adding. Basically you can use any color you want and Google offers some of its. This is an important stage. Dont discount it thinking colour isnt important!</p>
<p style="text-align: justify;">As a graphic designer I see the importance of colur everyday in marketing and I cant emphahsis it enough! Whats important at a basic level is that you match the coloures as much as possible to two or three of the most dominant colurs on your website site or even if you want to get really particular, on each page if theyre so diverse. <em>(The way to do this is to create a new ad for each page and colur accordingly with each ad generated)</em></p>
<p style="text-align: justify;">However, their limited ad-format has a selection of one ounces formats. It&#8217;s an &#8220;Ad Formats&#8221; link which has to a page that allows you to everyone, including those in action, so you can decide that fits into a better place. Sometimes more intrusive die, no work best, but this can vary from place to place.</p>
<p style="text-align: justify;">After the adjustment, you can click on &#8220;Go&#8221; at the bottom of the page. The fact that now with a section entitled &#8220;AdSense for Content. You can click on a portion of the text and shows that the JavaScript required to implement AdSense. This automatically selects the text in the Box.</p>
<p style="text-align: justify;">Then you can also insert adjacent pages. If the dynamic pages to this Template code in your view is the end of every secure page on your site. Some Advertisers do not choose to AdSense on every page, and this is understandable. An example is a Company that is AdSense, may also be conditions that inevitably the legal means that is probably unsuitable.</p>
<p style="text-align: justify;">What&#8217;s then left for you to do is to access your site. Google AdSense crawlers will soon visit your website, was that the ads that his ideas for your site Content. And there&#8217;s all done. For a simple page this should be a matter of Minutes and thatsthe choice of AdSense users. Although it is quick, its mass appeal works. Its incredibly popular and the choice of advertisers and publishers alike! Now  Go get your slice of the pie!</p>
<div class="zemanta-pixie" style="margin-top: 10px; height: 15px;"><a class="zemanta-pixie-a" title="Reblog this post [with Zemanta]" href="http://reblog.zemanta.com/zemified/8a93a1a5-740d-480b-961f-bbc690d5d43e/"><img class="zemanta-pixie-img" style="border: none; float: right;" src="http://img.zemanta.com/reblog_e.png?x-id=8a93a1a5-740d-480b-961f-bbc690d5d43e" alt="Reblog this post [with Zemanta]" /></a><span class="zem-script more-related pretty-attribution"><script src="http://static.zemanta.com/readside/loader.js" type="text/javascript"></script></span></div>
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