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Buying links is a controversial topic among webmasters and web designers. So do you buy links to increase the position of your website on Google or not? Or another way of putting might be, do paid links help your rankings? If so, what are the risks? Is it possible to increase a websites rankings by “buying” links? OK, to answer the pressing question first; yes you can buy links that point to your website and yes, backlinks are perhaps the most important factor that influences the position of your website in Google’s search results. And yes, if you buy backlinks they can get high rankings for your website on Google in no time at all….

There’s another question though that you should hear the answer to and you may not like it! You probably realized that I’m building up to a “But” and if you’ll excuse the obvious and ugly pun… it’s a “big BUT!”… (spelled with one “t” people! Tsk, tsk, clean your minds!) So if buying links sends your website to high ranking heaven, why shouldn’t you use it for your website? Simply put, buying links is against Google’s terms of service, and let’s not kid ourselves, Google owns the lion share of online searches so lets get this right. An besides, if what I’ve been reading recently is right about Bing.com and their SEO parameters, they don’t even take links into account; so back to Google. Here’s what Google’s anti-spam engineer Matt Cutts recently said, “Buying or selling links that pass Page Rank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.” He went on to say that Google has been working on new algorithms and tools that WILL detect paid links!

Also, Google has a report form for paid links and if one of your competitors finds a paid link that points to your website he or she might be inclined to report it to Google, (Let’s be honest, it would be in their own interest even if it’s a selfish and mean thing to do!) We need to bite the ugly truth here people; Google is actively searching for paid links and it’s highly likely that pretty soon they’ll be able to detect all paid links! Some of the detractors of this argument will say that their sites are shooting up the page ranks so why should they be bothered or concerned and yes, it’s possible that you can get away with it for some time; but don’t kid yourself; your website WILL be penalized as soon as Google finds out that you tried to force the system. So buying links may leads to quick results but they’ll leave you with bigger penalties and a headache that could kill an elephant!

Using ethical SEO methods take longer to achieve high search engine rankings, BUT, (and this is a nice but!), your rankings will grow steadily AND in the long run you’ll get a much higher and sustainable page ranking in the search engines. Let me spell it out people… “Ethical SEO methods, used with integrity, pay off in the long run!” If you want all your hard work to backfire on you go ahead and use spammy SEO methods to increase your rankings on Google. It will KILL your page rankings and take forever to recover from but hey, you got that quick buck right? (Yep, that’s sarcasm!) However, if you want an online business that’s sustainable and progressively increasing in income or social traffic, (whatever is important to you), then there are better ways to get inbound links and to “SEO” your site!

As I wrote earlier, the links to your website are one of the most important factors that influences the position of your website in Google’s search results. For that reason, it’s very important to get as many good backlinks as possible to your website. The quality of the backlinks are more important than the quantity. You can get links from related websites, links from blogs, links from social bookmark websites, links from Internet directories, relevant forums and of course from article submission websites such EzineArticles.com Yes it requires a little effort but that’s part of building a business and dear reader we need to realize that taking unethical shortcuts, such as buying backlinks, is a sure fired shortcut to internet oblivion!

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Have you ever heard about AdSense Exchange Services? If you have then you may have been tempted to try them to boost your Adsense sales. DON’T DO IT!! How do they work? Well the readers digest version is “You click on my AdSense ads, and I click yours!” (Obviously with the intent of earning more revenue!)

I’m not even going to mention any company names here, that’s how much contempt I hold them in! And why? Because it’s illegal! How strongly can I word this. If you want your Adsense account to be shut down FOREVER, then go right ahead and try these exchange services …

Using Google Adsense honestly

Google is not daft! You surely don’t think that a company with their resources hasn’t found a way to track these types of services? Have a go, get some clicks, smile as you see the earnings leap then weep when a few days later an e-mail comes from the AdSense team to say that your AdSense account has been closed for fraudulent clicks.

And don’t think that it’s limited to Google either! Other networks, such as PPC RevenuePilot, are on the ball too! They may not close the account, instead they’ll slash your earning per click to mere cents if anything even if it just looks suspicious!

So to wrap up … there are no short cuts, (only ones that have a legal team knocking on your door!) So apply yourself. Make small adjustments in your Adsense ads, test & retest. See what others in the field are doing and emulate them … in other words … do it right, get it right and earn! Don’t be naive; think long term, NOT short term!

Read Your Prospects MInd and WIN!

If you already use Google AdSense on your pages you obviously feel the need to somehow even more traffic to your website, which in turn would lead to more AdSense click and a higher income.

But how to do it? Well, the greatest way to get your visitors to see, which (with the exception of AdWords, which I’m going to do soon too!), is the use of certain techniques to have search engines send more and more users on your site, by the high ranking in the search for your topics of interest.This is a technique, better known as search engine optimization or simply SEO. Here are some tips that virtually any amateur or professional should put in their optimizer’s tool-belt.

The first thing you need to ensure that is the actual source code and layout of your page is as simple as possible. The problem is when AdSense and the search engines themselves begin to have problems in the extraction of relevant keywords on your page because of a too complex layout or code, or worse .. just messy code from cutting and pasting and butchering other sites together to make your own! (Yes it goes on!)

Secondly, try each of your pages or posts on a particular topic. In this way, it is much easier for them to properly indexed and for the AdSense ads to be in accordance with the content of the page itself.

Next, try to avoid too many hyperlinks on your page and don’t put too many AdSense ads on your page either. People will know them for what they are, (ads screaming BUY! BUY!), and avoid them like the plague!

Forthly; are there certain keywords you wish to target, make sure the word you want to target is in the title, in the first paragraphs, and in the name of the file, (if appropriate).

And of course, it is very important for your content to be original content. How do you generate it? Well, the easiest way to do it is to find something you’re really passionate about. In this way, you can right in an informed way. Even if it’s a relatively new topic or area for you, if you’re passionate about it you’ll be willing to learn and employ your new knowledge as you go on! (That’s very much what I’m doing now!)I find that as I’m passionate about marketing online that I don’t mind the learning curve and I tend to then write fresh content about what I learn that hopefully you the reader will enjoy!

If the contents of your site is in the public sector, (which I’d use as little of as possible), make sure you credit and reference the original author and if appropriate, get permission first, (although most article authors will thank you for the opportunity to be on your site if it’s relevant to their business!)

It takes a little while for your article to have an impact on search engine returns but if, after a reasonable waiting period, you still can’t find your page near the top of the searches then you should try rewriting your title and your first and last paragraph. It does not take much, often just changing a few words will give you the right results and test and hone your keywords! This is the vital thing to do, (but don’t saturate your article with it!)

If you need some help with basic keyword research I would suggest starting with Google’s own Keyword tool but if you need a much more
sophisticated keyword and code generator to DRAG money into your account then you really can’t do better than Chuck Mullaney’s KeywordESP! And if you have the best product in the world it doesn’t mean squat because without traffic you’re dead in the water. And you need targeted traffic to get the best results. Anyway, this is where Chuck comes in.

He’s giving away some killer content on how to generate a boatload oftargeted traffic to your offers. In fact, one of his students had an increase of over 500% in just 2 days! This is some amazing stuff. Seriously .. Go check it out HERE. I already own it and have been amazed and how useful it is and NOT just hyped up rubbish! It’s a brilliant way to use a modern SOE Keyword tool to drive traffic to your site! Anyway enough for now ..

Tomorrow I’ll have more on Adsense and Adwords. Til then, remember, do the methods to succeed!