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Buying links is a controversial topic among webmasters and web designers. So do you buy links to increase the position of your website on Google or not? Or another way of putting might be, do paid links help your rankings? If so, what are the risks? Is it possible to increase a websites rankings by “buying” links? OK, to answer the pressing question first; yes you can buy links that point to your website and yes, backlinks are perhaps the most important factor that influences the position of your website in Google’s search results. And yes, if you buy backlinks they can get high rankings for your website on Google in no time at all….

There’s another question though that you should hear the answer to and you may not like it! You probably realized that I’m building up to a “But” and if you’ll excuse the obvious and ugly pun… it’s a “big BUT!”… (spelled with one “t” people! Tsk, tsk, clean your minds!) So if buying links sends your website to high ranking heaven, why shouldn’t you use it for your website? Simply put, buying links is against Google’s terms of service, and let’s not kid ourselves, Google owns the lion share of online searches so lets get this right. An besides, if what I’ve been reading recently is right about Bing.com and their SEO parameters, they don’t even take links into account; so back to Google. Here’s what Google’s anti-spam engineer Matt Cutts recently said, “Buying or selling links that pass Page Rank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results.” He went on to say that Google has been working on new algorithms and tools that WILL detect paid links!

Also, Google has a report form for paid links and if one of your competitors finds a paid link that points to your website he or she might be inclined to report it to Google, (Let’s be honest, it would be in their own interest even if it’s a selfish and mean thing to do!) We need to bite the ugly truth here people; Google is actively searching for paid links and it’s highly likely that pretty soon they’ll be able to detect all paid links! Some of the detractors of this argument will say that their sites are shooting up the page ranks so why should they be bothered or concerned and yes, it’s possible that you can get away with it for some time; but don’t kid yourself; your website WILL be penalized as soon as Google finds out that you tried to force the system. So buying links may leads to quick results but they’ll leave you with bigger penalties and a headache that could kill an elephant!

Using ethical SEO methods take longer to achieve high search engine rankings, BUT, (and this is a nice but!), your rankings will grow steadily AND in the long run you’ll get a much higher and sustainable page ranking in the search engines. Let me spell it out people… “Ethical SEO methods, used with integrity, pay off in the long run!” If you want all your hard work to backfire on you go ahead and use spammy SEO methods to increase your rankings on Google. It will KILL your page rankings and take forever to recover from but hey, you got that quick buck right? (Yep, that’s sarcasm!) However, if you want an online business that’s sustainable and progressively increasing in income or social traffic, (whatever is important to you), then there are better ways to get inbound links and to “SEO” your site!

As I wrote earlier, the links to your website are one of the most important factors that influences the position of your website in Google’s search results. For that reason, it’s very important to get as many good backlinks as possible to your website. The quality of the backlinks are more important than the quantity. You can get links from related websites, links from blogs, links from social bookmark websites, links from Internet directories, relevant forums and of course from article submission websites such EzineArticles.com Yes it requires a little effort but that’s part of building a business and dear reader we need to realize that taking unethical shortcuts, such as buying backlinks, is a sure fired shortcut to internet oblivion!

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Search Engine Optimization!
No Don’t leave! It’s not all that difficult, honest! I know, I know it’s a popular topic of conversation, (and arguments)
among webmasters and entrepreneurs but it does seem to hide in the murky, mystical “oh that’s only for the specialists category”!

Of course there are specialists out there who are genuinely brilliant and SEO, but the good ones cost a fortune and the bad ones just take what little money you have! But lets face it, the difference between having a successful website and nursing a wounded disaster is often the difference between whether or not you’ve incorporated Good SEO techniques in your website!

Learning proper SEO techniques can seem like trying to peel rocks, especially if
you’re not familiar with the whole concept. I hope to help you out there with
some simple and achievable SEO techniques that you can adopt for yourself with
just a little bit of effort and homework. If you’re not prepared to do any work
at all you’re just kidding yourself!

1: Make sure you design your website with your search engine optimization in
mind. Search engines focus mainly on text, not all singing, all dancing graphics
or super-duper layouts! The trendiest web design on the planet will mean nothing
if no one can find your site!

2: Every single page of your website will benefit from having a title tag with
“text” describing either your site or what is on the page. Be sure the text
includes hyper relevant keywords rather than just the name of your website for
example. Don’t kid yourself! Unless your name is Stephen Fry, President Obama or
Paris Hilton, no one is going to be looking for you in the search engines by
using your name. More than likely they’ll search for a product or service or a
solution to a problem and it’s ONLY the keywords that you use that will lead
them to your site, or if you mess it up, will lead them to someone else’s site!

3: When designing your website avoid too many drop-down menus, confusing images
or excessive images and please, please try to avoid using frames, Ajax, or Flash
if you can. Yes they can be funky, trendy & gorgeous but none of these functions
are keyword or search engine friendly and they can actually hurt your SEO
results. If you really want to use any of these methods make sure that you
include plenty of text links for the search engine spiders to find and identify.
Without links, the search engines will NOT pick up your site information. Also
check to make sure that every page on your website includes a link to your home
page and sitemap. You do have a sitemap, right?

4: “Content is king”. You’re bored hearing that right? Well, suck it up because
like it or not without fresh, unique and quality content that’s regularly
updated, your site will die a slow and horrible death! Make sure to include
relevant keyword phrases within the body of the content and whatever you do,
write naturally.

Yes it might take a little while to develop your style but at the very least in
the short term, keep it clear and easy to read and avoid falling into the trap
of thinking you have to cram a Ba-Zillion keywords into your article or blog
entry! That will just make it unwieldy and probably a boring or illogical read!
Google don’t spend millions on refining their search engine algorithms just to
pass the time of day! Among many other things they are able to determine whether
or not your text is logical and they will ignore content with a high keyword
density that is obviously ridiculous!

5: Links to your website are essential to its success. In fact if content is King
then link building is his bride to be and you need to snuggle them together in a cosy bed of SEO
softness to procreate and build your “Internet Kingdom!” They are many ways to go about this such
as choosing a keyword or keyword phrase and talking to other website, blog owners, webmasters
etc, asking them to place relevant links on their pages. Or ask other bloggers or site owners if
they’d like a reciprocal arrangement were you both do a feature article on each others site.

Other ideas could include getting links from relevant, content related websites,
links from blogs, links from social bookmark websites, links from Internet
directories, relevant forums and of course from article submission websites such
as EzineArticles!

6: Whatever you do, don’t hurt your ranking by having non-related websites place
any old link on your site. While it may seem effective to collect 100s of
backlinks, you’re better off limiting your links to targeted, relevant websites.
Ten hyper relevant links stand a better chance than 100 irrelevant links. Links
within your website should be built with keyword phrases as well and while we’re
talking about internal links, please avoid generic anchor or link text such as,
“click here”. Try to use a relevant keyword or phrase instead

7: Keyword or keyword phrases aren’t just limited to text links. What about those
image alt tags and your domain name, (especially if it’s a niche service or
product you’re dealing with!)

8: Before your shiny new site can be found it needs to be indexed by the search
engine spiders. You can use the regular submission forms that the various search
engine companies, (such as Google), offer but it can take days or even weeks to
process and that’s time that your site isn’t earning money or gathering the
crowd that you want! How about having a highly ranked website place a link to
your site instead? That’s one way to have your site indexed quickly, but again,
be relevant! There’s now point in having a golfing site link to you if your site
is all about fishing tackle!

Whatever way you decide to go about building your blog or site I hope that these
tips I’ve shared will prosper and enhance your efforts and in doing so build and
increase your business! If you have any comments or ideas of your own I’d love
to hear them. Until next time …

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Money in the Bank

Its very important for a rapid adoption of AdSense that its very easy for publishers to get Ads on your site as soon as possible. The integration of AdSense on your site takes just a few minutes, and you can be on your way with one or more well integrated AdSense ads.

The first thing we need to do is to navigate Google Adsense.  Log in to apply for an account and password, (assuming you dont have one). There follows a description of the page Google AdSense Terms you must agree to continue.

Next page is a one that shows you about the details of how your AdSense account and the best way to go about generating your advertising. At the top of the page also links to the configuration where you can enter the code that must be inserted on your site that generate the AdSense banners.

You can use AdSense for text (ads) and a with a search box or instructions. Finally, a “My Account” tab that allows you to set details for that account, payments and Tax Information. To add a text ad on your site, return to the ‘AdSense Setup’ in the tab-click “AdSense for Content” link. Make sure you have cookies enabled.

You can make a choice between ads and link blocks. The former contains, or text and images in connection with a determined for each location, the master with a detailed description, the latter only links to specific types.

Of course, it’s a bit difficult to know which type you should use, so you should experiment with both for a time to decide. The next step is the choice of form and color adding. Basically you can use any color you want and Google offers some of its. This is an important stage. Dont discount it thinking colour isnt important!

As a graphic designer I see the importance of colur everyday in marketing and I cant emphahsis it enough! Whats important at a basic level is that you match the coloures as much as possible to two or three of the most dominant colurs on your website site or even if you want to get really particular, on each page if theyre so diverse. (The way to do this is to create a new ad for each page and colur accordingly with each ad generated)

However, their limited ad-format has a selection of one ounces formats. It’s an “Ad Formats” link which has to a page that allows you to everyone, including those in action, so you can decide that fits into a better place. Sometimes more intrusive die, no work best, but this can vary from place to place.

After the adjustment, you can click on “Go” at the bottom of the page. The fact that now with a section entitled “AdSense for Content. You can click on a portion of the text and shows that the JavaScript required to implement AdSense. This automatically selects the text in the Box.

Then you can also insert adjacent pages. If the dynamic pages to this Template code in your view is the end of every secure page on your site. Some Advertisers do not choose to AdSense on every page, and this is understandable. An example is a Company that is AdSense, may also be conditions that inevitably the legal means that is probably unsuitable.

What’s then left for you to do is to access your site. Google AdSense crawlers will soon visit your website, was that the ads that his ideas for your site Content. And there’s all done. For a simple page this should be a matter of Minutes and thatsthe choice of AdSense users. Although it is quick, its mass appeal works. Its incredibly popular and the choice of advertisers and publishers alike! Now Go get your slice of the pie!